The Importance Of The Title Tag

Posted by John

December 2, 2007

Web Site Promotion For The Small Business v2
December 2, 2007

The Title tag is used by pretty much every search engine that uses spiders to crawl your website. The Title tag is the most effective Meta Tag and is used to “label” your webpage. Not only is the structure and content of the Title tag used by the search engines when calculating your webpage’s relevance, but it is also displayed in most Search Engine Results Pages (SERPs). It therefore needs to be carefully thought out in such a way that it sways your websites position in the SERPs, but is also eye-catching enough to persuade a surfer to click on your link.

Title Tags Should Be Important Keywords

Ask any SEO guru and they will tell you that you absolutely must have the keywords that you are focusing on for that page in the title tag, and I agree. This is because search engines give a great deal of weight to the title tag. What you place in the title tag line should be one thing only, the exact keyword or keyword phrase that you are trying to optimize your page for. That’s it.

The fact that your pages keywords are in your title, and especially if they are at the beginning of the title tag, will increase the chance of the search engine displaying your page within the search results, and will increase the likelihood that the user will notice your link and click on it. The only time you should put your
company name in the title tag is if you are a large corporation like Coca Cola or Disney. If you absolutely must put your companies name in the title tag put it at the very end.

Most searchers are usually looking for specific products or services and that is how they will find you, not by searching for your company name.

So now that we know what the title tag is used for lets discuss what it looks like and where it goes. The title tag is essentially a snippet of code that goes in the pages title tag of the HTML code. Sounds easy enough. The title tag is placed in the code of your webpage between the and tags.

Original article posted on web-inspect.com.

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© Copyright 2008, John A. Simpson. All Rights Reserved.

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